Opera Solutions and Acxiom Partner to Deepen Customer Intelligence
JERSEY CITY, NJ, AUGUST 03, 2016 — Opera Solutions today announced its partnership with Acxiom®, an enterprise data, analytics, and software-as-a-service company, to help businesses and other organizations improve and accelerate business results from their Big Data analytics activities.
The partnership focuses on Opera Solutions’ industry-leading Big Data analytics platform, Signal Hub, which processes mass quantities of Big Data each day from over 500 million consumers globally. The two companies have collaborated to identify Acxiom data packages that are most relevant to Opera Solutions’ customers and streamline the process that integrates this data into the data sets that Signal Hub processes. By adding Acxiom’s highly curated data packages to their proprietary enterprise data, businesses using Signal Hub can develop a more thorough understanding of their customers, reduce time-to-results, and dramatically increase profitable growth.
Acxiom has transformed marketing by using its data and technology to give its clients the power to successfully manage audiences, personalize customer experiences, and create profitable customer relationships. Together, Acxiom and Opera Solutions will focus on enriching demographic and wallet-share spend data for companies’ analytics platforms.
Signal Hub is an end-to-end Big Data analytics platform for large enterprises. It accelerates the process of extracting insights and intelligence from high volumes of disparate data. Signal Hub delivers unique value to data scientists and analytics professionals by compressing analytic development time and promoting understanding and reusability of existing analytic components, allowing organizations to more effectively meet the growing demand for reusable Big Data insights across all business functions and employee levels.
The combination of curated Acxiom data and a substantially faster process for infusing that data into Signal Hub will help Signal Hub users generate new insights about their customers, refine existing customer preference and propensity information, and achieve greater precision in identifying customer attributes, such as unmet needs and location-based opportunities. Enriching proprietary data with Acxiom data not only drives faster, more sophisticated, and more accurate results, it also expands the range of use cases that Signal Hub can address with Big Data analytics.
“We are excited to work with Opera Solutions and integrate our consumer data packages into its Signal Hub platform,” said Jeff Standridge, vice president of Audience Solutions at Acxiom. “With this partnership, we are helping enterprises develop a deeper understanding of their customers, accelerate data-driven processes, and drive stronger revenue growth and profitability. Adding Acxiom data assets to Signal Hub enriches the businesses’ proprietary data sets and helps these organizations generate insights beyond what they could achieve with their enterprise data alone.”
With Acxiom’s data integration, companies that use Signal Hub will be able to integrate third-party data with proprietary source data rapidly and with minimal manual intervention, dramatically reducing labor costs. They’ll also be able to generate synthesized intelligence in the form of Signals via highly automated workflows, substantially increasing throughput and dramatically reducing overall cost per analysis. These companies will also be able to respond to changes in the market faster and with a far greater likelihood of successfully guiding customer behavior.
“The partnership between Opera Solutions and Acxiom represents an exciting opportunity not just for our two companies but also for our customers and for the advanced analytics industry overall,” said Laks Srinivasan, co-chief operating officer at Opera Solutions. “By joining forces, we are exploring a new frontier of possibility for our customers and the markets they serve. This partnership is a major milestone in our long collaborative history with Acxiom. We are now able to blend various data sets with our customers’ internal data, expanding their capacity to build richer models and derive additional value using our Signal Hub platform.”
Ultimately, the combination of Opera Solutions’ Signal Hub and Acxiom’s data enables faster time-to-results, higher cost efficiency, and increased ROI. Businesses in consumer-facing industries, such as retail banking, healthcare, insurance, media, retail, telecom, travel, and hospitality stand to benefit the most from this partnership, as well as those seeking to build a scalable and reusable analytics platform across departments and applications. Marketing teams, sales professionals, business analytics teams, and data scientists can all use and benefit from the combined impact of Signal Hub and Acxiom’s customer data.
About Opera Solutions, LLC
Opera Solutions is a global provider of advanced analytics software solutions that address the persistent problem of scaling Big Data analytics. Signal Hub™, the company’s flagship technology platform, extracts and applies insights from the most complex data environments to address multiple business problems and opportunities, accelerating targeted business actions and radically reducing time-to-value.
Opera Solutions serves some of the world’s most respected businesses in the financial services, healthcare, travel, hospitality, retail, and telecommunications industries, as well as key government entities. The Signal Hub platform touches hundreds of millions of consumers across many leading companies, with a specific focus on dramatically increasing revenue from existing customers while introducing new capabilities that drive competitive advantage.
The key innovation behind Signal Hub is its ability to deliver data science at scale. The end-to-end platform automatically creates Signals, which can be shared, reused, and applied to multiple use cases throughout the enterprise. Machine learning technologies keep the Signals relevant, fresh, and accurate. This approach eliminates redundancies and the need to return to the raw data for each use case, resulting in a significant improvement in productivity. In this way, Signal Hub’s proprietary technology enables enterprises to overcome what has become the primary obstacle to large-scale adoption of advanced analytics: solving the scalability challenge.
Opera Solutions has offices in North America, Europe, and Asia. For more information, visit http://www.operasolutions.com.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience, and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses, and their partners. Utilizing a channel- and media-neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for its 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.