Signal Hub Case Study
US Airline Achieves True Segment-of-One Marketing
A major airline with more than 90 million customers faced the challenge of increasing revenue growth while reducing its cost structure. They saw an opportunity to apply advanced analytics in marketing operations and digital marketing but realized that they also needed to unify their data systems and applications. With Signal Hub, the airline sped up campaign creation and created more personalized offers, dramatically improving customer marketing and targeting. Both revenue growth and operating cost efficiency improved substantially.
Read how Opera Solutions’ Signal Hub allowed a major global airline to evaluate each of its customers’ actions over time and market to them more effectively and efficiently.