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Opera Dynamic Marketing
Find out how our applications — each built and delivered on our Vektor™ Big Data analytics and signal processing platform — are providing superior, analytically enriched decision guidance to marketers and more meaningful recommendations to customers. And how it all translates into profitable revenue for your company.
We'd like to introduce you to Opera's Auto Auction Pricing Optimizer. And suggest that you get better acquainted.
First, there's the beauty part: a neat, clean, intuitive iPad™ interface that (somewhat magically) serves up each car as it arrives on the block. Everything's clear and in one place: the floor price, the reasons why that price was selected, and a whole lot more. It even provides space to capture on-the-floor inspection notes electronically. It's simply a quantum leap beyond the reams of paper most reps struggle with.
Then there's the brains part: driving this attractive interface are much-better-performing price and yield optimization models that use rocket science — and we mean that literally — to serve up more accurate floor pricing. They're powered by a stream of live data from every auction house in the country, so prices update according to actual auction dynamics. There's even a distribution optimizer that tells you where each car should be sold to maximize yield.
Smart, attractive, thin, lively... who knew there was such a great package waiting for you at the auction?
Case Studies
Driving a Good BargainHow could a national automobile manufacturer know they were setting the best possible floor prices to sell each of the 250,000 cars they sent to auction every year? Opera showed them — and set floor prices designed to maximize revenues — one car at a time.
Capabilities Summary
Auto Auction Pricing Optimizer Dashboard in ActionAuto Auction Pricing Optimizer Dashboard in Action Put down that hefty block report and pick up a tablet. With real-time updates and vehicle-specific information at your fingertips, Opera's Auto Auction Pricing Optimizer has helped increase sales and decrease time spent in inventories.
When the world was smaller and simpler, marketers and retailers could really get to know each one of their customers — their personal likes, where else they shopped, additional items they'd like, how much they could be expected to spend.
In other words, they knew individually about their customers what Opera's Touch Curricula can tell you about yours.
Touch Curricula starts with advanced modeling to understand the patterns of each customer's entire range of interactions with you over time. So you can see who's increasing spend, who's fading away, who should be buying in a category yet isn't — and what types of promotions and offers will move them to change.
We use this information to set an individual plan for each person. Then, through our delivery capabilities, we serve up a continuous curriculum of recommendations that, over time, moves that customer toward his or her true potential spend. And it continually adjusts, based on actual feedback and results.
Touch Curricula is the next-generation way to achieve old-fashioned, one-to-one intimacy with your customers that really drives profits.
Case Studies
Opera Performance Analytics Drive Hospital Revenue GrowthA leading hospital group lacked the insight and visibility to diagnose why revenues were falling short of expectations. Opera's Performance Accelerator for Hospitals helped cure the condition, with look-alike patient comparisons, scoring for likelihood of needing specific services, and dashboards to continually monitor performance. The result? 25-30% revenue improvement.
Success Was in the Bag...Anyone can recommend a product. But when millions of daily recommendations are based on Opera's dynamic longitudinal analysis and advanced analytics segmenting capabilities, a grocery retailer's five years of flat sales started rising like a multimillion-dollar soufflé.
...Or Maybe Success Was in the CardsA casino operator was coming up snake eyes when it came to getting players to play more. Opera tracked hundreds of thousands of customers' gaming sessions over time to craft individuated offers to get them to the tables. The house won big when individual gaming spend jumped 246%.
Capabilities Summary
Transformative Analytics: The Next Level in Predicting and Shaping Consumer BehaviorNew, powerful techniques are transforming companies' abilities to engage their patrons and predict their customer's behavior through the use of advanced analytics, which are providing competitive advantage for early adopters.
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