Practical AI
that drives results

Acquire New Customers

Acquire New Customers

Improve Customer Satisfaction

Improve Customer Satisfaction

Manage the Customer Life Cycle

Manage the Customer Life Cycle

Optimize across Marketing and Demand Management

Optimize across Marketing and Demand Management

 
Case Study

Major United States Airline

Implementation:
  • Standardized, end-to-end customer database that is consistent and easy to use​
  • Signal system tracking 2,500+ variables across over 90 million customers​
  • Marketing optimization tools that track customer preferences and optimize campaigns​
  • Reusable use cases that work together to optimize customer spend and in-flight experience​
Results:
  • 2.25 billion customer signals generated every day​
  • Real-time targeting that assesses propensity to upgrade, check a bag, and more​
  • Robust customer communication channels for timely fight alerts & upgrade opportunities​

 

Case Study

Major Cruise Provider

Implementation:
  • 50+ advanced analytical models updated daily on customer profiles and campaign specifications​
  • Automated customer scoring system developed and implemented in client environment in 150 days​
  • Automated email targeting & semi-automated direct mail targeting ​
  • Customized lists generated daily from granular customer data​
Results:
  • $200 million annual impact​
  • Direct mail bookings rates rose 97%, generating $142 million in 11 months​
  • Email booking rates rose 56%, generating $65 million in 11 months​
  • Analytics tool available to configure 1000+ customer variables for future campaigns​