Practical AI
that drives results

Simulate Potential Campaign Strategies​

Simulate Potential Campaign Strategies​

Acquire New Customers

Acquire New Customers

Maximize CLV and Profit

Maximize CLV and Profit

Track Customer Journeys

Track Customer Journeys

Case Study

Major Cruise Line

Implementation
  • Developed 50 models generating insights on preferences, behaviors, and propensities for each individual customer
  • Automated targeting for daily email campaigns
  • Automated key activities in direct mail campaigns
  • Email bookings rose 63%​
  • Direct Mail bookings rose 97%​
  • Email site visits rose 54%​
  • Past guest opt-outs fell 8%
Case Study

Top US Credit Card Company

Implementation
  • Integrated database with predictive models​
  • Individual customer “Spend Passion” scores​
  • Personalized campaigns using advanced geospatial data
  • New, improved treatment design based on more granular customer segmentation and driven by customer insights​
Results
  • 54% increase in spend for electronics​
  • 28% increase in spend for home improvement​
  • Self-correcting targeted campaigns that optimize customer response and spend propensity​