Practical AI
that drives results

Drive Customer Acquisition and Retention

Drive Customer Acquisition and Retention

Improve Fraud Detection

Improve Fraud Detection

Manage Risk and Optimize Portfolios

Manage Risk and Optimize Portfolios

Optimize Collections

Optimize Collections

Case Study

Multi-National Credit Card Issuer

Implementation
  • Created a best-in-class, fully compliant email marketing channel with appealing ROI
  • Delivered a sustainable, scalable, and easily repeatable marketing process 
  • Hands-on management of initial launch and value testing 
  • Fully-developed executable transition plan to client
Results
  • Significantly enhanced email channel efficiency and effectiveness
  • Improved roadmap for new email coverage with optimized number of contact points for each prospect
  • Focus on high-response customers reduced direct mail expenditures

 

Credit Cards
Bank
Case Study

Global Retail Bank/Credit Card Issuer​

Implementation
  • Created a consumer and household database linking 20+ data sources, including multiple campaigns
  • Identified opportunity areas and root causes of inefficiencies via signal detection.
  • Assessed individual customer sensitivity to campaign treatments
  • Designed a treatment curriculum based on available historical & predictive data
Results
  • $1-3 Billion in consumer spend impact​
  • “Spend Passion” segmentation drove a 10x improvement in customer spend​
  • Automated customer scoring and campaign configuration with high levels of customization​
  • Additional customer insight driven from unconventional signal streams - such as geospatial data