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Growth Analytics

Opera's Growth Analytics Practice works with clients to augment their internal analytics capability and convert their raw, in-depth customer data into actionable, profitable and informed strategies.

Our expertise lies across the entire customer lifecycle including customer acquisition, risk management, cross-sell/up-sell, market growth, geographic expansion resulting in improved profits. Robust analytics capability provides a dramatic boost to all of these efforts. We have successfully applied analytics to virtually every phase of the customer life cycle, including:

• Customer acquisition - Prospect identification, list management, pre-screen, balance transfer and marketing response; price optimization; customer value management; segmentation/cluster analysis; cross-sell
• Risk management - Pre-screen scoring, credit risk, credit line optimization, risk-based pricing
• Behavioral models - Pricing sensitivity, spending/payment activity triggers and other variables
• Fraud, collection and recovery - Collections Optimization, call center effectiveness and customer service levels
• Rewards, loyalty and attrition - Program optimization, prediction and management of attrition

This translates into profit maximization by reducing unprofitable customers and identifying and winning new and attractive customers. Over the last decade, we have delivered near-term bottom-line impact to clients across a wide swath of financial services, telecommunication and retail businesses, providing:

• Customized Solutions- Consultants and econometricians are paired to perform problem-solving based on a rich understanding of data
• Proprietary Products - We can commericialize customized solutions by migrating one-off analysis into engines which can be leveraged on an ongoing basis
• Extended Enterprise - Ongoing services such as building and maintaining analytical models, to augment a client's internal capability

The group is global and anchored in Shanghai and Delhi where we have recruited and trained highly educated and experienced scientists, engineers and mathematicians to bring advanced analytics to bear upon significant opportunities for clients. Print