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Marketing Services
Today, marketers serve millions of customers through dozens of channels.
Each customer is unique. Each has distinct needs, wants, and purchase triggers. Each is at a singular stage in their relationship with a company and a product. And yet, as marketing complexity and customer variation increase exponentially, it has become increasingly difficult for companies to treat their clients as individuals.
Marketer's Challenge
- Data is growing exponentially, and data management can’t keep up. The amount of data consumers create at points-of-presence, e.g., POS, ATM, Web, etc., is exploding, and it holds enormous information about each individual consumer. While most companies can capture this data in data warehouses, they lack the ability to extract it in totality, weave it together, and use it effectively. The majority of stakeholders must work with abbreviated marts that miss a great deal of detail.
- Data sensitivity has been lost through summation and aggregation: Conventional SQL engines are unable to process the overwhelming volumes of data artifacts - customer data is typically aggregated.
- There isn’t enough computing power to drive deep insights: Conventional SQL engines are not architected to examine customer behavior in detail, longitudinally.
- Advanced Analytics
Opera's Difference: Advanced Analytics, Data Management, and People
We put some of the world’s most advanced analytics to work for our clients, helping them make sure each of their customers receives the right products, services, messages, and pricing, at the right time and through the right channel. Our world-class capabilities in building recommender engines and other next-generation predictive models help our clients build loyalty, maximize share of wallet, create a base of advocates, and grow profitable revenues.
We are not only using our analytics capabilities to reach out to customers. With our sophisticated data management capabilities, we are also helping marketers gather, tame, and extract full value from their vast amount of customer data. For instance, our ability to establish individual, 360º longitudinal views of customers across channels and along time allows our clients to better understand individual customers and their needs, wants, expectations, and potential value.
Technology, data management, and advanced analytics are critical to gaining insights, but our professionals are the ones who actually discover the opportunities and turn them into rapid revenue and profit growth. Our consultants have many years of marketing and marketing analytics experience, and a deep understanding of the marketing milieu. They are often working under risk-sharing and gain-share arrangements, so they are intently focused on delivering real, tangible results.
Click here for more information or to contact Bill Nowacki, Managing Director and Lead Principal, Marketing Services.
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